I’m doing more face to face interaction where this website is concerned and I love it. I love meeting other local bloggers and having conversations. However, one of the biggest conversation starters is always “What do you blog about?” and it’s what has me thinking today.
There are mostly buckets other folks would like you to fit in to when explaining your blog/brand/website. Whatever the case may be. For Real Food Bloggers, this is an easy answer. Sure their family life is part of it – but the main focus of their website is Real Food. Their passionate about it, it’s what draws them a crowd.
Advertisers, networks and sponsorships LOVE a crowd.
Other buckets to fill are the Frugal bloggers, Travel bloggers, Fashion, Coupon, DIY, Home Improvement, etc etc etc. It goes on. On the bottom of that list is the Mommy Blogger.
I. Am. Not. A. Mommy. Blogger.
The whole reason I still write here is because I need something OUTSIDE of the life I live as a mother to keep me sane. I write about my life, period. Where’s the bucket for that? Where’s the crowd so an advertiser or sponsor sees value in ME. Because, folks, that’s what this is. Me.
Pitching a website like this is like selling yourself, not unlike a salesperson in a profession. Real Estate, Home based businesses, Consulting of any kind. Your “customer” (in this case a “reader”) has to buy into Me. Like Me, eventually care about Me.
Let’s just take it to the basics.
Mega bloggers have catapulted, mostly by accident, into an audience that already cares about them. The “un-bucket” blogger has to navigate the thick and tricky waters in order to find a footing. And maybe we’ll grab our audience as we stumble through the wires.
There’s probably no room for validation for this kind of blogger, the un-bucket writer who wants to feel value in the form of acceptance from their audience, an advertiser … a sponsor. So how do we define our websites? Do we have to come up with a niche? Even if it’s broad? Do we have to create a community – even if it’s small – that will support the pull of a network?
Where’s the conversation going for a blogger like me? Do I have to decide that I’m doing this just because?
I live out loud. I take photos of it, spend my time writing about it and often times directing friends/readers/traffic to other sites because I can. Because I want to. Because it’s fun. I never did this to make money, but 10 years later … there’s money to be made.
Why the hell do I have to fight so damn hard for it?
If you want a niche – here it is:
I’m a Diabetic, gluten free foodie who makes food for my family according to their blood types. Then I write about it. I’m a How-To junkie. A hobby-photographer. A woman. I’m learning to love fashion and I’ve always loved to decorate. I’m a mother. I’m a wife to a Serial Entrepreneur and we’re business owners. Plural. I’m a gardener and wanna-be bee-keeper. I have a life list and I live out loud. Take it, or leave it. But please … take it.
**I have nothing against a self-proclaimed Mommy Blogger. I read their sites and love them, I just am not one and am super tired of being thrown into that mix. I am a mom, I do blog, but about WAY more than parenting and kids. That’s my disclaimer. I love you all.